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Book Cover
Lang Matl
Author Westwood, John, 1947-
John Westwood

Title How to write a marketing plan / John Westwood.

Publication Info. Philadelphia, PA : Kogan Page Limited, 2013.(reprented2015).


Location Call No. Status
 CCQ - C Ring Library  HF5415.13.W48 2013    Available
 CCQ - Lusail Female Library  HF5415.13.W48 2013    Available
Edition Fourth edition.
Description x, 172 pages : illustrations ; 23 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Series Creating success series
Contents Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.
Subject Marketing -- Management.
ISBN 9780749467128
9780749467135 (ebk.)