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005    20130709111121.0 
008    121210s2013    paua          000 0 eng   
010      2012045501 
020    9780749467128 
020    |z9780749467135 (ebk.) 
040    DLC|beng|cDLC|erda|dDLC 
042    pcc 
050 00 HF5415.13|b.W48 2013 
082 00 658.8/02|223 
100 1  Westwood, John,|d1947- 
100    John Westwood 
245 10 How to write a marketing plan /|cJohn Westwood. 
250    Fourth edition. 
264  1 Philadelphia, PA :|bKogan Page Limited,
       |c2013.(reprented2015). 
300    x, 172 pages :|billustrations ;|c23 cm 
336    text|2rdacontent 
337    unmediated|2rdamedia 
338    volume|2rdacarrier 
490 0  Creating success series 
505 0  Preface -- Introduction -- Situation analysis : the 
       marketing audit -- Objectives -- Strategies and action 
       plans -- The distribution plan -- The advertising and 
       promotions plan -- Writing the plan -- Presenting the plan,
       follow-up and revision -- Appendix C: Marketing plan for 
       the UK market. 
650  0 Marketing|xManagement.