LEADER 00000nam a2200301 a 4500 
001    15700161 
003    OCoLC 
008    091231s2009    at a     b    001 0 eng   
010    2009499779 
020    9781742169521 
020    174216952X 
040    DLC|cDLC|dAU@|dBTCTA|dBWX|dCOD|dYDXCP|dCDX|dTULIB 
049    |lkt 
050 00 HF6161.B4|bS73 2009 
100 1  Steidl, Peter E. 
245 10 Waking the giant :|brevitalising the mature brand /|cPeter
       Steidl. 
246 1  |iAt head of title:|aStrategy.applied 
260    Milton, Qld. :|bWiley,|c2009. 
300    xv, 222 p. :|bill. ;|c21 cm. 
490 1  Strategy.applied 
504    Includes bibliographical references and index. 
650  0 Advertising|xBrand name products. 
650  0 Branding (Marketing) 
830  0 Strategy.applied. 
907    .b15700161|b10-06-15|c03-27-12 
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998    ccq|b03-27-12|cm|db|en|feng|gat |h0