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Book Cover
Lang Matl
Author Steidl, Peter E.

Title Waking the giant : revitalising the mature brand / Peter Steidl.

Imprint Milton, Qld. : Wiley, 2009.

Copies

Location Call No. Status
 CCQ - Lusail Male Library  HF6161.B4    Available
 CCQ - Lusail Female Library  HF6161.B4    Available
Description xv, 222 p. : ill. ; 21 cm.
Series Strategy.applied
Strategy.applied.
Bibliography Includes bibliographical references and index.
Subject Advertising -- Brand name products.
Branding (Marketing)
Note At head of title: Strategy.applied
ISBN 9781742169521
174216952X