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050 00 HF5415.13|b.A23 2011 
100 1  Aaker, David A. 
245 10 Strategic market management /|cDavid A. Aaker. 
250    9th ed. 
260    Hoboken, NJ :|bWiley,|cc2011. 
300    ix, 341 p. :|bill. ;|c23 cm. 
500    Previous ed.: 2008. 
504    Includes bibliographical references and index. 
520 8  Relevant to strategic management courses as well as market
       management, this textbook synthesises literature in the 
       field of strategy and can be used at both the 
       undergraduate and MBA levels. This edition provides 
       greater emphasis on external mar 
650  0 Marketing|xManagement. 
650  0 Strategic planning. 
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