Title Strategic market management / David A. Aaker.

Imprint

Hoboken, NJ : Wiley, c2011.

Copies

Location	Call No.	Status
CCQ - Lusail Female Library	HF5415.13	Available
CCQ - Lusail Male Library	HF5415.13	Available

Edition	9th ed.
Description	ix, 341 p. : ill. ; 23 cm.
Note	Previous ed.: 2008.
Bibliography	Includes bibliographical references and index.
Summary	Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external mar
Subject	Marketing -- Management.
	Strategic planning.
ISBN	9780470317242 (pbk.)
	0470317248 (pbk.)