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Book Cover
Lang Matl
Author Golden, Michelle.

Title Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships / Michelle Golden.

Imprint Hoboken, N.J. : Wiley, c2011.


Location Call No. Status
 CCQ - Lusail Female Library  HF5415.1265    Available
 CCQ - Lusail Male Library  HF5415.1265    Available
Description xix, 348 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. 317-323) and index.
Contents Part 1: What -- What Firms Need to Know About Social Media -- Chapter 1: Defining and Understanding "Social Media" -- Chapter 2: Social Media Policies and Guidelines: Rules of Engagement. -- Chapter 3: Comparing Today's Most Popular Social Media
Summary "Expert advice on growing your professional service firm or individual practice through social mediaShowing professionals and/or their marketers how to accomplish familiar marketing tactics in newer, slightly different ways, Social Media for Pro
Subject Internet marketing.
Social media -- Economic aspects.
Electronic commerce.
Success in business.
ISBN 9780470633106 (hardback)
0470633107 (hardback)