LEADER 00000cam a2200337 a 4500 
001    15629053 
005    20111026113102.0 
008    100713s2011    njua     b    001 0 eng   
010    2010028561 
020    9780470633106 (hardback) 
020    0470633107 (hardback) 
035    (OCoLC)ocn635455460 
040    DLC|cDLC|dYDX|dBTCTA|dYDXCP|dUKM|dCDX|dBWX|dQQ3|dDLC 
042    pcc 
050 00 HF5415.1265|b.G63 2011 
100 1  Golden, Michelle. 
245 10 Social media strategies for professionals and their firms 
       :|bthe guide to establishing credibility and accelerating 
       relationships /|cMichelle Golden. 
260    Hoboken, N.J. :|bWiley,|cc2011. 
300    xix, 348 p. :|bill. ;|c24 cm. 
504    Includes bibliographical references (p. 317-323) and 
       index. 
505 0  Part 1: What -- What Firms Need to Know About Social Media
       -- Chapter 1: Defining and Understanding "Social Media" --
       Chapter 2: Social Media Policies and Guidelines: Rules of 
       Engagement. -- Chapter 3: Comparing Today's Most Popular 
       Social Media 
520    "Expert advice on growing your professional service firm 
       or individual practice through social mediaShowing 
       professionals and/or their marketers how to accomplish 
       familiar marketing tactics in newer, slightly different 
       ways, Social Media for Pro 
650  0 Internet marketing. 
650  0 Social media|xEconomic aspects. 
650  0 Electronic commerce. 
650  0 Success in business. 
856 42 |3Cover image|uhttp://catalogimages.wiley.com/images/db/
       jimages/9780470633106.jpg 
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