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Book Cover
Lang Matl
Author Hollis, Nigel.

Title The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.

Imprint Basingstoke : Palgrave Macmillan, 2008.


Location Call No. Status
 CCQ - Lusail Female Library  HD69.B7H646 2008    Available
 CCQ - Lusail Male Library  HD69.B7    Available
Description 254 p.
Bibliography Includes bibliographical references (p. 239-246) and index.
Subject Brand name products.
Branding (Marketing)
ISBN 9780230620568 (pbk.)
0230620566 (pbk.)