LEADER 00000nam a2200253 a 4500 
001    1569642x 
003    OCoLC 
008    091222s2008    enk           000 0 eng   
020    9780230620568 (pbk.) 
020    0230620566 (pbk.) 
040    UKM|cUKM|dBTCTA|dYDXCP|dBDX 
049    |lkt 
050 14 HD69.B7|bH646 2008 
100 1  Hollis, Nigel. 
245 14 The global brand :|bhow to create and develop lasting 
       brand value in the world market /|cNigel Hollis. 
260    Basingstoke :|bPalgrave Macmillan,|c2008. 
300    254 p. 
504    Includes bibliographical references (p. 239-246) and 
       index. 
650  0 Brand name products. 
650  0 Branding (Marketing) 
907    .b1569642x|b10-06-15|c03-19-12 
945    HD69.B7H646 2008|g0|i37522005486477|j0|on|p0.00|q-|r-|s-
       |t0|u1|v0|w0|x0|y.i15072599|z03-19-12|llsf 
945    HD69.B7|bH646 2008|g0|i37522005486469|j0|on|p0.00|q-|r-|s-
       |t0|u1|v0|w0|x0|y.i15079624|z03-25-12|llsf 
998    ccq|b03-19-12|cm|db|en|feng|genk|h0