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Author Gupta, Anil K., 1949-

Title Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / Anil K. Gupta, Haiyan Wang.

Imprint San Francisco : Jossey-Bass, c2009.


Location Call No. Status
 CCQ - Lusail Female Library  HF5415.12.C5    Available
 CCQ - Lusail Male Library  HF5415.12.C5    Available
Edition 1st ed.
Description xvi, 254 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. 229-238) and index.
Contents China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and
Subject Marketing -- China.
Marketing -- India.
Added Author Wang, Haiyan.
ISBN 9780470284247 (cloth : alk. paper)
0470284242 (cloth : alk. paper)