LEADER 00000    a2200325 a 4500 
001    1563761x 
003    OCoLC 
008    081113s2009    caua     b    001 0 eng   
010    2008046777 
020    9780470284247 (cloth : alk. paper) 
020    0470284242 (cloth : alk. paper) 
040    DLC|cDLC|dUKM|dBTCTA|dBAKER|dYDXCP|dC#P|dVP@|dUKMGB 
043    a-cc---|aa-ii--- 
049    |lkt 
050 00 HF5415.12.C5|bG87 2009 
100 1  Gupta, Anil K.,|d1949- 
245 10 Getting China and India right :|bstrategies for leveraging
       the world's fastest-growing economies for global advantage
       /|cAnil K. Gupta, Haiyan Wang. 
250    1st ed. 
260    San Francisco :|bJossey-Bass,|cc2009. 
300    xvi, 254 p. :|bill. ;|c24 cm. 
504    Includes bibliographical references (p. 229-238) and 
       index. 
505 0  China and India : four stories rolled into one -- Think 
       China and India, not China or India -- Megamarkets and 
       microcustomers : fighting for local market dominance -- 
       Leveraging China and India for global advantage -- 
       Competing with dragons and 
650  0 Marketing|zChina. 
650  0 Marketing|zIndia. 
650  0 Globalization. 
700 1  Wang, Haiyan. 
907    .b1563761x|b10-06-15|c12-13-11 
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       -|s-|t0|u1|v0|w0|x0|y.i15083937|z03-28-12|llsf 
998    ccq|b12-13-11|cm|db|en|feng|gcau|h0