LEADER 00000cam a2200289 a 4500 
001    15709434 
005    20111006090747.0 
008    090423s2009    nyu      b    001 0deng   
010      2009016641 
020    9781591842972 
040    DLC|cDLC|dDLC 
043    n-us--- 
050 00 HD9696.2.U62|bJ636 2009 
082 00 338.761004/092|222 
100 1  Kahney, Leander. 
100    Leander Kahney 
245 10 Inside Steve's brain /|cby Leander Kahney. 
250    Expanded ed. 
260    New York :|bPortfolio,|c2009. 
300    310 p. ;|c19cm. 
504    Includes bibliographical references and index. 
505 0  Focus : how saying "no" saved apple -- Despotism : Apple's
       one man focus group -- Perfectionism : product design and 
       the pursuit of excellence -- Elitism : hire only "A" 
       players, fire the bozos -- Passion : putting a ding in the
       universe -- Inventive spirit : where does the innovation 
       come from? -- Case study : how it all came together with 
       the iPod -- Total control : the whole widget -- Steve 
       Jobs's battle with cancer. 
600 10 Jobs, Steve,|d1955-2011. 
610 20 Apple Computer, Inc.|xManagement. 
650  0 Computer industry|zUnited States.