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Book Cover
Lang Matl
Author Kahney, Leander.
Leander Kahney

Title Inside Steve's brain / by Leander Kahney.

Imprint New York : Portfolio, 2009.


Location Call No. Status
 CCQ - Lusail Female Library  HD9696.2.U62 J636 2009    Available
 CCQ - Lusail Female Library  HD9696.2.U62 J636 2009 c.2  Available
 CCQ - Lusail Female Library  HD9696.2.U62 J636 2009    Available
Edition Expanded ed.
Description 310 p. ; 19cm.
Bibliography Includes bibliographical references and index.
Contents Focus : how saying "no" saved apple -- Despotism : Apple's one man focus group -- Perfectionism : product design and the pursuit of excellence -- Elitism : hire only "A" players, fire the bozos -- Passion : putting a ding in the universe -- Inventive spirit : where does the innovation come from? -- Case study : how it all came together with the iPod -- Total control : the whole widget -- Steve Jobs's battle with cancer.
Subject Jobs, Steve, 1955-2011.
Apple Computer, Inc. -- Management.
Computer industry -- United States.
ISBN 9781591842972