LEADER 00000cam a2200301 a 4500 
001    15571956 
005    20090731085603.0 
008    090106s2009    enka     b    001 0 eng   
010    2009000272 
020    9780199557448 
020    0199557446 
035    (OCoLC)297413719 
035    (OCoLC)ocn297413719 
040    DLC|cDLC|dYDXCP|dC#P|dBWX|dDLC 
050 00 HF5415|b.P2342 2009 
100 1  Palmer, Adrian. 
245 10 Introduction to marketing :|btheory and practice /|cAdrian
       Palmer. 
250    2nd ed. 
260    Oxford ;|aNew York :|bOxford University Press,|c2009. 
300    xxiii, 551 p. :|bill. ;|c25 cm. 
504    Includes bibliographical references and indexes. 
505 0  What is marketing? -- The marketing environment -- 
       Socially responsible marketing -- Buyer behaviour and 
       relationship development -- Marketing research -- 
       Segmentation, positioning, and targeting -- Competitor 
       analysis and brand development -- D 
650  0 Marketing. 
856 42 |3Publisher description|uhttp://www.loc.gov/catdir/
       enhancements/fy0909/2009000272-d.html 
907    .b15571956|b10-06-15|c10-18-11 
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