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Book Cover
Lang Matl
Author Palmer, Adrian.

Title Introduction to marketing : theory and practice / Adrian Palmer.

Imprint Oxford ; New York : Oxford University Press, 2009.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415    Available
 CCQ - Lusail Male Library  HF5415    Available
Edition 2nd ed.
Description xxiii, 551 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references and indexes.
Contents What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- D
Subject Marketing.
ISBN 9780199557448
0199557446