The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.
Boston : Prentice Hall, c2011.
CCQ - Lusail Female Library
CCQ - Lusail Male Library
xiv, 334 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence wil