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Book Cover
Lang Matl
Author Nagle, Thomas T., 1951-

Title The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.

Imprint Boston : Prentice Hall, c2011.


Location Call No. Status
 CCQ - Lusail Female Library  HF5416.5    Available
 CCQ - Lusail Male Library  HF5416.5    Available
Edition 5th ed.
Description xiv, 334 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence wil
Subject Pricing.
Marketing -- Decision making.
Added Author Hogan, John E., Ph. D.
Zale, Joseph.
ISBN 9780136106814