LEADER 00000cam a2200313 a 4500 
001    15634462 
005    20100921110618.0 
008    091112s2011    maua     b    001 0 eng   
010    2009047553 
020    9780136106814 
020    0136106811 
035    (OCoLC)ocn465681514 
040    DLC|cDLC|dYDXCP|dC#P|dBWX|dBTCTA|dCDX|dDLC 
050 00 HF5416.5|b.N34 2011 
100 1  Nagle, Thomas T.,|d1951- 
245 14 The strategy and tactics of pricing :|ba guide to growing 
       more profitably /|cThomas T. Nagle, John E. Hogan, Joseph 
       Zale. 
250    5th ed. 
260    Boston :|bPrentice Hall,|cc2011. 
300    xiv, 334 p. :|bill. ;|c24 cm. 
504    Includes bibliographical references and index. 
505 0  Strategic pricing : coordinating the drivers of 
       profitability -- Value creation : the source of pricing 
       advantage -- Price structure : tactics for pricing 
       differently across segments -- Price and value 
       communication : strategies to influence wil 
650  0 Pricing. 
650  0 Marketing|xDecision making. 
700 1  Hogan, John E.,|cPh. D. 
700 1  Zale, Joseph. 
907    .b15634462|b10-06-15|c12-12-11 
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