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Book Cover
Lang Matl
Author Yarrow, Kit, 1958-

Title Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.

Imprint San Francisco : Jossey-Bass, c2009.


Location Call No. Status
 CCQ - Lusail Female Library  HF5415.332.Y66    Available
 CCQ - Lusail Male Library  HF5415.332.Y66    Available
Edition 1st ed.
Description xx, 250 p. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence :
Summary Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of
Subject Young adult consumers -- Attitudes.
Generation Y -- Attitudes.
Added Author O'Donnell, Jayne.
ISBN 9780470400913 (cloth)
0470400919 (cloth)