LEADER 00000cam a2200325 a 4500 
001    15561604 
005    20100617173538.0 
008    090504s2009    cau      b    001 0 eng   
010    2009017419 
020    9780470400913 (cloth) 
020    0470400919 (cloth) 
035    (OCoLC)ocn316009983 
040    DLC|cDLC|dBTCTA|dUKM|dYDXCP|dC#P|dBWX|dVP@|dCDX|dFHP|dDLC 
050 00 HF5415.332.Y66|bY37 2009 
100 1  Yarrow, Kit,|d1958- 
245 10 Gen buY :|bhow tweens, teens, and twenty-somethings are 
       revolutionizing retail /|cKit Yarrow, Jayne O'Donnell. 
250    1st ed. 
260    San Francisco :|bJossey-Bass,|cc2009. 
300    xx, 250 p. ;|c24 cm. 
504    Includes bibliographical references and index. 
505 0  Gen Y is from Mercury -- They shop like they're from a 
       different planet from their parents, too -- The whys 
       behind the buys -- The lives, minds, and hearts of today's
       tweens, teens, and twenty-somethings -- Sex, love, and 
       shopping -- Influence : 
520    Based on solid research, "Gen Guy" offers an in-depth look
       at what motivates young people to buy certain products and
       reject others. The authors reveal what makes these 
       consumers tic, and show marketers how they can tap into 
       the buying power of 
650  0 Young adult consumers|xAttitudes. 
650  0 Generation Y|xAttitudes. 
650  0 Marketing. 
700 1  O'Donnell, Jayne. 
907    .b15561604|b10-06-15|c10-12-11 
945    HF5415.332.Y66|bY37 2009|g0|i37522005519699|j0|on|p0.00|q-
       |r-|s-|t0|u0|v0|w0|x0|y.i14939095|z12-14-11|llsf 
945    HF5415.332.Y66|bY37 2009|g0|i37522005507579|j0|on|p0.00|q-
       |r-|s-|t0|u1|v0|w0|x0|y.i15084528|z03-28-12|llsf 
998    ccq|b10-12-11|cm|db|en|feng|gcau|h0 
Location Call No. Status
 CCQ - Lusail Female Library  HF5415.332.Y66    Available
 CCQ - Lusail Male Library  HF5415.332.Y66    Available