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LEADER 00000cam a2200325 a 4500
001 15561604
005 20100617173538.0
008 090504s2009 cau b 001 0 eng
010 2009017419
020 9780470400913 (cloth)
020 0470400919 (cloth)
035 (OCoLC)ocn316009983
040 DLC|cDLC|dBTCTA|dUKM|dYDXCP|dC#P|dBWX|dVP@|dCDX|dFHP|dDLC
050 00 HF5415.332.Y66|bY37 2009
100 1 Yarrow, Kit,|d1958-
245 10 Gen buY :|bhow tweens, teens, and twenty-somethings are
revolutionizing retail /|cKit Yarrow, Jayne O'Donnell.
250 1st ed.
260 San Francisco :|bJossey-Bass,|cc2009.
300 xx, 250 p. ;|c24 cm.
504 Includes bibliographical references and index.
505 0 Gen Y is from Mercury -- They shop like they're from a
different planet from their parents, too -- The whys
behind the buys -- The lives, minds, and hearts of today's
tweens, teens, and twenty-somethings -- Sex, love, and
shopping -- Influence :
520 Based on solid research, "Gen Guy" offers an in-depth look
at what motivates young people to buy certain products and
reject others. The authors reveal what makes these
consumers tic, and show marketers how they can tap into
the buying power of
650 0 Young adult consumers|xAttitudes.
650 0 Generation Y|xAttitudes.
650 0 Marketing.
700 1 O'Donnell, Jayne.
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