Limit search to available items
More Information
Book Cover
Lang Matl
Author Wilkinson, Michael, 1957-

Title Buying styles : simple lessons in selling the way your customer buys / Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler.

Imprint New York : AMA/American Management Association, c2009.


Location Call No. Status
 CCQ - Lusail Female Library  HF5438.25    Available
 CCQ - Lusail Male Library  HF5438.25    Available
Description viii, 150 p. : ill. ; 23 cm.
Bibliography Includes bibliographical references.
Contents Looking for solutions -- Identifying the behaviors we hate from customers -- Recognizing the four basic buying styles -- Selling to your boss -- Identifying the buying styles of others -- Comparing selling styles and buying styles -- Tailoring y
Subject Selling.
Consumers' preferences.
Consumer satisfaction.
ISBN 9780814415276