| Title |
How to write a marketing plan / John Westwood. |
|
| Publication Info. |
Philadelphia, PA : Kogan Page Limited, 2013.(reprented2015). |
|
| CCQ - Lusail Female Library
|
HF5415.13.W48 2013 |
Available |
| CCQ - Lusail Female Library
|
HF5415.13.W48 2013 |
Available |
| Edition |
Fourth edition. |
| Description |
x, 172 pages : illustrations ; 23 cm |
|
text rdacontent |
|
unmediated rdamedia |
|
volume rdacarrier |
| Series |
Creating success series
|
| Contents |
Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market. |
| Subject |
Marketing -- Management.
|
| ISBN |
9780749467128 |
|
9780749467135 (ebk.) |
|
