LEADER 00000cam a2200277 a 4500 
001    15629028 
005    20100902121348.0 
008    091210s2010    njua     b    001 0 eng   
010    2009048017 
020    9780131494183 (hardback : alk. paper) 
020    013149418X (hardback : alk. paper) 
035    (OCoLC)ocn482560772 
040    DLC|cDLC|dYDX|dUKM|dYDXCP|dCDX|dBWX|dDLC 
050 00 HF5416.5|b.R35 2010 
100 1  Raju, Jagmohan Singh,|d1954- 
245 10 Smart pricing :|bhow Google, Priceline, and leading 
       businesses use pricing innovation for profitability /
       |cJagmohan Raju, Z. John Zhang. 
260    Upper Saddle River, N.J. :|bWharton School Pub. ;|bPearson
       Education,|cc2010. 
300    xii, 212 p. :|bill. ;|c24 cm. 
504    Includes bibliographical references and index. 
505 0  "Pay as you wish" pricing -- Why the best things in life 
       are free -- The art of price wars -- Thinking small -- The
       automatic markdown -- Name your own price -- Subscribe and
       save : pricing for marketing profitability -- The snob 
       premium -- Pay 
650  0 Pricing. 
700 1  Zhang, Z. John. 
907    .b15629028|b10-06-15|c12-05-11 
945    HF5416.5|b.R35 2010|g0|i37522005497946|j0|on|p0.00|q-|r-|s
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945    HF5416.5|b.R35 2010|g0|i37522005501655|j0|on|p0.00|q-|r-|s
       -|t0|u1|v0|w0|x0|y.i15084607|z03-28-12|llsf 
998    ccq|b12-05-11|cm|db|en|feng|gnju|h0