Title Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability / Jagmohan Raju, Z. John Zhang.

Imprint

Upper Saddle River, N.J. : Wharton School Pub. ; Pearson Education, c2010.

Copies

Location	Call No.	Status
CCQ - Lusail Female Library	HF5416.5	Available
CCQ - Lusail Male Library	HF5416.5	Available

Description	xii, 212 p. : ill. ; 24 cm.
Bibliography	Includes bibliographical references and index.
Contents	"Pay as you wish" pricing -- Why the best things in life are free -- The art of price wars -- Thinking small -- The automatic markdown -- Name your own price -- Subscribe and save : pricing for marketing profitability -- The snob premium -- Pay
Subject	Pricing.
Added Author	Zhang, Z. John.
ISBN	9780131494183 (hardback : alk. paper)
	013149418X (hardback : alk. paper)