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001    15634127 
005    20100514092612.0 
008    081113s2009    njua          000 0 eng   
010    2008045573 
020    9780470410790 (cloth) 
020    0470410795 (cloth) 
035    (OCoLC)ocn268790743 
040    DLC|cDLC|dBTCTA|dUKM|dYDXCP|dCDX|dC#P|dBWX|dDLC 
050 00 HG173|b.N24 2009 
100 1  Nagdeman, Jay,|d1939- 
245 14 The professional's guide to financial services marketing :
       |bbite-sized insights for creating effective approaches /
       |cJay Nagdeman. 
260    Hoboken, N.J. :|bWiley,|cc2009. 
300    xxv, 260 p. :|bill. ;|c24 cm. 
504    Includes bibliographical references and index. 
650  0 Financial services industry|xMarketing. 
907    .b15634127|b10-06-15|c12-12-11 
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