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Book Cover
Lang Matl
Author Nagdeman, Jay, 1939-

Title The professional's guide to financial services marketing : bite-sized insights for creating effective approaches / Jay Nagdeman.

Imprint Hoboken, N.J. : Wiley, c2009.


Location Call No. Status
 CCQ - Lusail Female Library  HG173    Available
 CCQ - Lusail Male Library  HG173    Available
Description xxv, 260 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Subject Financial services industry -- Marketing.
ISBN 9780470410790 (cloth)
0470410795 (cloth)