LEADER 00000cam a22003017a 4500 
001    1563369x 
005    20080721195000.0 
008    080412s2008    caua          001 0 eng d 
010    2008297870 
020    9780321544230 
020    0321544234 
035    (OCoLC)ocn179803233 
040    BTCTA|cBTCTA|dBAKER|dYDXCP|dBWX|dUAT|dDLC 
042    lccopycat 
050 00 HF5415.1255|b.M656 2008 
100 1  Mooney, Kelly. 
245 14 The open brand  :|bwhen push comes to pull in a web-made 
       world /|cKelly Mooney and Nita Rollins. 
260    Berkeley, Calif. :|bNew Riders,|cc2008. 
300    204 p. :|bill. ;|c19 cm. 
500    Includes index. 
650  0 Branding (Marketing) 
650  0 Trademarks|xDesign. 
650  0 Web sites|xDesign. 
700 1  Rollins, Nita. 
907    .b1563369x|b10-06-15|c12-12-11 
945    HF5415.1255|b.M656 2008|g0|i37522005499702|j0|on|p0.00|q-
       |r-|s-|t0|u0|v0|w0|x0|y.i14939198|z12-14-11|llsf 
945    HF5415.1255|b.M656 2008|g0|i37522005508965|j0|on|p0.00|q-
       |r-|s-|t0|u1|v0|w0|x0|y.i15084103|z03-28-12|llsf 
998    ccq|b12-12-11|cm|db|en|feng|gcau|h4