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Book Cover
Lang Matl
Author Mooney, Kelly.

Title The open brand : when push comes to pull in a web-made world / Kelly Mooney and Nita Rollins.

Imprint Berkeley, Calif. : New Riders, c2008.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415.1255    Available
 CCQ - Lusail Male Library  HF5415.1255    Available
Description 204 p. : ill. ; 19 cm.
Note Includes index.
Subject Branding (Marketing)
Trademarks -- Design.
Web sites -- Design.
Added Author Rollins, Nita.
ISBN 9780321544230
0321544234