LEADER 00000cam a2200301 a 4500 
001    15555951 
005    20100407181835.0 
008    090324s2009    ilua          000 0 eng   
010    2009012079 
020    9781932841466 (hbk. : alk. paper) 
020    1932841466 (hbk. : alk. paper) 
035    (OCoLC)ocn259266575 
040    DLC|cDLC|dBTCTA|dYDXCP|dC#P|dDLC 
050 00 HF5415.153|b.B64 2009 
100 1  Bogusky, A. M.|q(Alex M.) 
245 10 Baked-in :|bcreating products and businesses that market 
       themselves /|cAlex Bogusky & John Winsor. 
260    Chicago :|bAgate,|cc2009. 
300    152 p. :|bill. ;|c20 cm. 
500    "A B2 book." 
520    "Advertising leaders Bogusky and Winsor discuss the latest
       trends in product innovation as the key to cutting-edge 
       marketing"--Provided by publisher. 
650  0 New products. 
650  0 Advertising|xNew products. 
650  0 Marketing. 
700 1  Winsor, John,|d1959- 
907    .b15555951|b10-06-15|c10-03-11 
945    HF5415.153|b.B64 2009|g0|i37522005488945|j0|on|p0.00|q-|r-
       |s-|t0|u0|v0|w0|x0|y.i14939083|z12-14-11|llsf 
945    HF5415.153|b.B64 2009|g0|i37522005475462|j0|on|p0.00|q-|r-
       |s-|t0|u1|v0|w0|x0|y.i15084498|z03-28-12|llsf 
998    ccq|b10-03-11|cm|db|en|feng|gilu|h0