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Book Cover
Lang Matl
Author Bogusky, A. M. (Alex M.)

Title Baked-in : creating products and businesses that market themselves / Alex Bogusky & John Winsor.

Imprint Chicago : Agate, c2009.


Location Call No. Status
 CCQ - Lusail Female Library  HF5415.153    Available
 CCQ - Lusail Male Library  HF5415.153    Available
Description 152 p. : ill. ; 20 cm.
Note "A B2 book."
Summary "Advertising leaders Bogusky and Winsor discuss the latest trends in product innovation as the key to cutting-edge marketing"--Provided by publisher.
Subject New products.
Advertising -- New products.
Added Author Winsor, John, 1959-
ISBN 9781932841466 (hbk. : alk. paper)
1932841466 (hbk. : alk. paper)