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Book Cover
Lang Matl
Author Heding, Tilde.

Title Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

Imprint London ; New York : Routledge, 2009.


Location Call No. Status
 CCQ - Lusail Female Library  HD69.B7    Available
 CCQ - Lusail Male Library  HD69.B7    Available
Description xviii, 267 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and indexes.
Subject Brand name products -- Management.
Branding (Marketing)
Added Author Knudtzen, Charlotte F.
Bjerre, Mogens, 1959-
ISBN 9780415443265 (hbk.)
0415443261 (hbk.)
9780415443272 (pbk.)
041544327X (pbk.)
9780203996171 (ebook)
0203996178 (ebook)