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008    080521s2009    enka     b    001 0 eng   
010    2008021896 
020    9780415443265 (hbk.) 
020    0415443261 (hbk.) 
020    9780415443272 (pbk.) 
020    041544327X (pbk.) 
020    9780203996171 (ebook) 
020    0203996178 (ebook) 
035    (OCoLC)166379379|z(OCoLC)166383813 
040    DLC|cDLC|dDLC 
050 00 HD69.B7|bH43 2009 
100 1  Heding, Tilde. 
245 10 Brand management :|bresearch, theory and practice /|cTilde
       Heding, Charlotte F. Knudtzen and Mogens Bjerre. 
260    London ;|aNew York :|bRoutledge,|c2009. 
300    xviii, 267 p. :|bill. ;|c24 cm. 
504    Includes bibliographical references and indexes. 
650  0 Brand name products|xManagement. 
650  0 Branding (Marketing) 
700 1  Knudtzen, Charlotte F. 
700 1  Bjerre, Mogens,|d1959- 
856 41 |3Table of contents only|uhttp://www.loc.gov/catdir/toc/
       ecip0818/2008021896.html 
907    .b15556608|b10-06-15|c10-04-11 
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