LEADER 00000cam a2200265 a 4500 
001    15630559 
005    20110413150736.0 
008    091217s2010    nyua     b    001 0 eng   
010    2009051788 
020    9780071621250 (alk. paper) 
020    0071621253 (alk. paper) 
035    (OCoLC)ocn490809642 
040    DLC|cDLC|dC#P|dBWX|dYDXCP|dVP@|dUKM|dDLC 
050 00 HF5415|b.B54 2010 
245 04 The big book of marketing :|blessons and best practices 
       from the world's greatest companies /|cedited by Anthony 
       G. Bennett. 
260    New York :|bMcGraw-Hill,|cc2010. 
300    xv, 464 p. :|bill. ;|c24 cm. 
504    Includes bibliographical references and index. 
505 0  Marketing overview -- Organizational responsibility -- 
       Strategic planning -- Branding -- Marketing research -- 
       Consumer purchasing behavior -- Organizational purchasing 
       behavior -- Marketing communications management -- Sales -
       - Advertising -- P 
650  0 Marketing|vCase studies. 
700 1  Bennett, Anthony G. 
907    .b15630559|b10-06-15|c12-07-11 
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