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Book Cover
Lang Matl

Title The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett.

Imprint New York : McGraw-Hill, c2010.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415    Available
 CCQ - Lusail Male Library  HF5415    Available
Description xv, 464 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- P
Subject Marketing -- Case studies.
Added Author Bennett, Anthony G.
ISBN 9780071621250 (alk. paper)
0071621253 (alk. paper)