| Description |
xxii, 490 p. ; 26 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
PART I. Introduction: Marketing and Business Processes. 1. Marketing and Process Based Management -- 2. Customer Focused Management -- PART II. Future Predicting Processes (Scenario Building and Forecasting). 3. Environmental Scanning and Strate |
| Summary |
Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate |
| Subject |
Marketing -- Management.
|
|
Strategic planning.
|
| Added Author |
Southern, G. (Geoff)
|
| ISBN |
9781844800001 (pbk.) |
|
1844800008 (pbk.) |
|
