Title Brand-driven innovation : strategics for development and design / Erik Roscam Abbing.

Imprint

Lausanne : AVA, 2010.

Copies

Location	Call No.	Status
CCQ - Lusail Female Library	HF5415.1255	Available
CCQ - Lusail Male Library	HF5415.1255	Available

Description	208 p. : ill. ; 30 cm.
Note	Required reading range ; module reader.
Bibliography	Includes bibliographical references and index.
Subject	Brand name products -- Design.
	Branding (Marketing)
	Organizational change.
ISBN	9782940411283 (pbk)
	294041128X (pbk)