Title Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.

Imprint

Oxford : Oxford University Press, c2010.

Copies

Location	Call No.	Status
CCQ - Lusail Female Library	HF5415.1255	Available
CCQ - Lusail Male Library	HF5415.1255	Available

Description	xv, 387 p. : ill. ; 24 cm.
Bibliography	Includes bibliographical references and index.
Subject	Branding (Marketing)
	Marketing -- Social aspects.
	Branding (Marketing) -- Case studies.
Added Author	Cameron, Douglas.
ISBN	9780199587407
	019958740X