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Book Cover
Lang Matl
Author Holt, Douglas B.

Title Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.

Imprint Oxford : Oxford University Press, c2010.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415.1255    Available
 CCQ - Lusail Male Library  HF5415.1255    Available
Description xv, 387 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Subject Branding (Marketing)
Marketing -- Social aspects.
Branding (Marketing) -- Case studies.
Added Author Cameron, Douglas.
ISBN 9780199587407
019958740X