| Edition |
4th ed., Student ed. |
| Description |
xix, 621 p. : col. ill., col. maps ; 29 cm. |
| Note |
"Winning Edge."--Cover p. [iv]. |
|
"Exam view."--T.p. verso. |
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"Annotated instructor's edition ISBN 13: 9780538450515; annotated instructor's edition ISBN 10: 0538450517."--T.p. verso. |
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Includes glossary and index. |
| Contents |
The world of international business -- Organizing for international business -- Managing in a global environment -- Information and production systems for global business -- Marketing in a global economy -- Global financial management. |
| Summary |
This book provides the foundation for studying international business and conducting business in today's global environment. Students develop the appreciation, knowledge, skills and abilities to live and work in a global marketplace. |
| Subject |
International business enterprises -- Study and teaching.
|
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International business enterprises -- Problems, exercises, etc.
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International trade -- Study and teaching.
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International trade -- Problems, exercises, etc.
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Globalization -- Study and teaching.
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Globalization -- Problems, exercises, etc.
|
| Added Author |
Scott, James Calvert.
|
| ISBN |
0538450428 (hbk.) |
|
9780538450423 (hbk.) |
| Music No. |
GN03DA South-Western Cengage Learning |
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