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Book Cover
Lang Matl
Author Ungson, Gerardo R.

Title Global strategic management / Gerardo R. Ungson and Yim-Yu Wong.

Imprint Armonk, N.Y. : M.E. Sharpe, c2008.
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Copies

Location Call No. Status
 CCQ - Lusail Female Library  HD30.28    Available
 CCQ - Lusail Male Library  HD30.28    Available
Description xvi, 579 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and indexes.
Contents Global strategic management : an overview -- Analyzing the external environment -- Formulating strategy and developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marke
Subject Strategic planning.
Globalization -- Economic aspects.
Added Author Wong, Yim-Yu, 1961-
ISBN 9780765616883 (pbk. : alk. paper)
0765616882 (pbk. : alk. paper)
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