What clients love : a field guide to growing your business / Harry Beckwith.
Imprint
New York : Warner Books, c2003.
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HF5415
Available
Description
xvii, 282 p. ; 20 cm.
Bibliography
Includes bibliographical references (p. 267-274)
Summary
"Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd
