LEADER 00000cam a2200265 a 4500 
001    11142212 
003    OCoLC 
005    20000713171448.0 
008    990917s2000    nyu           000 0 eng   
010    99048663 
020    0446524174 
035    .b11142212 
040    DLC|cDLC|dTHC|dOrLoB-B 
049    THCM|lwc 
050 00 HD9980.5|b.B423 2000 
100 1  Beckwith, Harry. 
245 14 The invisible touch :|bthe four keys to modern marketing /
       |cHarry Beckwith. 
260    New York :|bWarner Books,|cc2000. 
300    xix, 232 p. ;|c20 cm. 
520 1  "Service businesses sell something that cannot be seen or 
       heard. They offer an experience - and to make that 
       experience truly exceptional they must first understand 
       people and how to satisfy them. In this volume, Harry 
       Beckwith provides a treasu 
650  0 Service industries|xMarketing. 
907    .b11142212|b10-06-15|c04-06-00 
945    HD9980.5|b.B423 2000|g0|i37522005513668|j0|on|p0.00|q-|r-
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       |s-|t0|u1|v0|w0|x0|y.i15080195|z03-26-12|llsf 
998    (2)ccq|b07-13-00|cm|db|e-|feng|gnyu|h4