Title |
Strategic market management / David A. Aaker. |
|
Imprint |
Hoboken, NJ : Wiley, c2011. |
|
CCQ - Lusail Female Library
|
HF5415.13 |
Available |
CCQ - Lusail Male Library
|
HF5415.13 |
Available |
Edition |
9th ed. |
Description |
ix, 341 p. : ill. ; 23 cm. |
Note |
Previous ed.: 2008. |
Bibliography |
Includes bibliographical references and index. |
Summary |
Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external mar |
Subject |
Marketing -- Management.
|
|
Strategic planning.
|
ISBN |
9780470317242 (pbk.) |
|
0470317248 (pbk.) |
|