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008    091016s2010    nyua     b    001 0 eng   
010    2009040693 
020    9780814415726 
020    0814415725 
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049    |lnm 
050 00 HF5415.1255|b.M38 2010 
100 1  Mathieson, Rick. 
245 14 The on-demand brand :|b10 rules for digital marketing 
       success in an anytime, everywhere world /|cRick Mathieson.
260    New York :|bAMACOM,|cc2010. 
300    xxii, 282 p. :|bill. ;|c24 cm. 
504    Includes bibliographical references and index. 
650  0 Branding (Marketing) 
650  0 Internet marketing. 
907    .b14927299|b10-06-15|c10-07-10 
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998    (4)ccq|b10-08-10|cm|db|e-|feng|gnyu|h4