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Book Cover
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Author Bly, Robert W.

Title Marketing plan handbook : develop big picture marketing plans for pennies on the dollar / Robert W. Bly.

Imprint [Irvine, CA] : Entrepreneur Media, c2009.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415    Available
 CCQ - Lusail Male Library  HF5415    Available
Description xvii, 334 p. : ill. ; 23 cm.
Bibliography Includes bibliographical references and index.
Summary Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more.
Subject Marketing.
Business planning.
ISBN 9781599183626 (pbk. : alk. paper)
1599183625 (pbk. : alk. paper)