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LEADER 00000cam a2200265 a 4500
001 14182804
003 DLC
005 20071005093136.0
008 070122s2008 mdua b 001 0 eng
010 2007002332
020 0742554260
040 DLC|cDLC|dBAKER|dBTCTA|dC#P|dYDXCP|dDLC
049 |lnm
050 00 HF5821|b.B37 2008
100 1 Beard, Fred K.,|d1957-
245 10 Humor in the advertising business :|btheory, practice, and
wit /|cFred K. Beard
260 Lanham :|bRowman & Littlefield,|cc2008
300 xiv, 205 p. :|bill. ;|c23 cm
504 Includes bibliographical references (p. 183-188) and index
505 0 Historic attempts at advertising humor -- Theoretically,
what's so funny? -- Why typology is a funny word -- How
does silly sell? -- When humorous ads aren't funny --
Campaigns that made audiences laugh-- and buy
650 0 Humor in advertising
907 .b14182804|b10-06-15|c03-28-08
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