LEADER 00000cam a2200289 a 4500 
001    15561719 
005    20100122064628.0 
008    081216s2009    nyua     b    001 0 eng   
010    2008052426 
020    0071625747 (alk. paper) 
020    9780071625746 (alk. paper) 
035    (OCoLC)ocn277205779 
040    DLC|cDLC|dBTCTA|dYDXCP|dC#P|dBWX|dCDX|dDLC 
050 00 HF5415.127|b.P85 2009 
100 1  Pulizzi, Joe. 
245 10 Get content, get customers :|bturn prospects into buyers 
       with content marketing /|cJoe Pulizzi, Newt Barrett. 
260    New York :|bMcGraw-Hill,|cc2009. 
300    xxii, 261 p. :|bill. ;|c23 cm. 
504    Includes bibliographical references (p. 247) and index. 
505 0  The shift to content marketing -- Six reasons businesses 
       are making the change to content marketing -- How to put 
       content marketing to work -- How to develop a content 
       marketing mindset, and a process to match, within your 
       organization -- How to 
650  0 Target marketing. 
650  0 Customer services. 
700 1  Barrett, Newt. 
907    .b15561719|b10-06-15|c10-12-11 
945    HF5415.127|b.P85 2009|g0|i37522005485446|j0|on|p0.00|q-|r-
       |s-|t0|u0|v0|w0|x0|y.i1493906x|z12-14-11|llsf 
945    HF5415.127|b.P85 2009|g0|i37522005485438|j0|on|p0.00|q-|r-
       |s-|t0|u1|v0|w0|x0|y.i15084346|z03-28-12|llsf 
998    ccq|b10-12-11|cm|db|en|feng|gnyu|h0