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LEADER 00000cam a22003254a 4500
001 15630420
003 OCoLC
008 080702s2009 sz a b 000 0 eng d
020 9782940373840 (pbk.)
020 2940373841 (pbk.)
040 UKM|cUKM|dBTCTA|dBAKER|dYDXCP|dCPL|dBWX|dCDX|dORU|dWIM
|dTTU|dTUU|dMNW
049 |lkt
050 14 HF5415.32|b.N64 2009
100 1 Noel, Hayden.
245 10 Consumer behaviour /|cHayden Noel.
246 3 Consumer behavior
260 Lausanne, Switzerland :|bAVA Academia ;|aLa Vergne, TN :
|bDistributed in the USA by Ingram Publisher Services,
|cc2009.
300 175 p. :|bcol. ill ;|c23 cm.
490 1 Basics marketing ;|v01
500 Numbering on alternate pages.
504 Includes bibliographical references (p. [176]).
505 00 |tWhat is a consumer behavior? --|tEthnic, religious and
group influences --|tClass, age and gender influences --
|tConsumer motivation, perception and attitude --
|tConsumer knowledge and memory --|tThe consumer as a
decision maker.
520 This book uses a wide range of real-world examples, case
studies and practical student exercises to provide you
with a rounded view of consumer needs and motivations.
Offering an accessible explanation of the various roles
played by ethnicity, r
650 0 Consumer behavior.
650 0 Marketing.
830 0 Basics marketing ;|v01.
907 .b15630420|b10-06-15|c12-07-11
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