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LEADER 00000nam a2200289 a 4500
001 11870151
005 20030411081727.0
008 030411s2003 nyu b 000 0 eng
010 2002069122
020 0446527556
035 .b11870151
040 DLC|cDLC|dDLC|dOrLoB-B
050 00 HF5415|b.B4235 2003
100 1 Beckwith, Harry,|d1949-
245 10 What clients love :|ba field guide to growing your
business /|cHarry Beckwith.
260 New York :|bWarner Books,|cc2003.
300 xvii, 282 p. ;|c20 cm.
504 Includes bibliographical references (p. 267-274)
520 1 "Harry Beckwith is the author of Selling the Invisible and
The Invisible Touch, both marketing classics. Now he
applies his expertise to a new age of mass communication
and mass confusion. What Clients Love will help you stand
out from the crowd
650 0 Marketing.
650 0 Advertising.
650 0 Brand name products.
650 0 Customer relations.
650 0 Success in business.
907 .b11870151|b10-06-15|c04-21-03
945 HF5415|b.B4235 2003|g0|i37522005513858|j0|on|p0.00|q-|r-|s
-|t0|u0|v0|w0|x0|y.i14938911|z12-14-11|llsf
998 ccq|b04-28-03|cm|db|e-|feng|gnyu|h0