Mobile marketing : finding your customers no matter where they are / Cindy Krum.
Imprint
Indianapolis, Ind. : Que, c2010.
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HF5415.1265
Available
CCQ - Lusail Male Library
HF5415.1265
Available
Description
xvi, 343 p. : ill. ; 23 cm.
Note
Includes index.
Contents
Getting started with mobile marketing -- Understanding the challenges in mobile marketing -- Mobile targeting and tracking -- Everything you need to know about the iPhone -- Mobile advertising -- Mobile promotions and location-based marketing --