Subliminal persuasion : influence & marketing secrets they don't want you to know / Dave Lakhani
Imprint
Hoboken, N.J. : John Wiley & Sons, c2008
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HF5827.9
Available
Description
xxii, 202 p. ; 23 cm. + 1 CD-ROM (4 3/4 in.)
Bibliography
Includes bibliographical references (p. 191-194) and index
Contents
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media --